Customer needs analysis under the KNF insurance distribution recommendations
10.09.2026
insurance
One of the areas touched on in the new insurance distribution recommendations issued by the Polish Financial Supervision Authority (KNF) is the analysis of customers’ demands and needs, regulated in the Insurance Distribution Act of 15 December 2017. This requirement is vaguely phrased in the act, leading to numerous irregularities in the process of identifying insurance customers’ demands and needs, and consequently the proposal of insurance products to customers not suited to their actual insurance needs.
